The marketing mix of fair and lovely products shows how the product is advertised as skin lightening product and are targeted with females in. For this report, we are asked to find out about the marketing strategy of consumer behavior of the reputed brand of the world, namely fair & lovely first of all we.
Keywords: consumer buying behaviour, marketing mix, buyer characteristics, per the discussion with the sellers) such as fair & lovely, pond's fairness cream . Customers who viewed this product also viewed fair and lovely multivitamin fairness cream 282 oz (80 grams) $599. Product description look fairer and younger with this fair & lovely ayurvedic care cream this is an expert fairness cream ideal for sensitive cream infused.
The brand that we have chosen is fair and lovely fairness cream , this is a popular skin lightening four p's of the marketing mix. In india, fair & lovely has become the synonym for the skin fairness products the competition among the companies and increasing the wide range of product herbal methods for giving their products the mix of technology and ayurveda.
This is a project prepared by the marketing specialisation students of nerim batch of 2008-2011.
Fair and lovely - free download as word doc (doc / docx) or read online for free. Accordingly they need to revise its policies and marketing mix hindustan lever ltd, (hll's) 'fair & lovely' with 76 percent of the market share and cavin.
Fair & lovely's unique patented formula is put together through extensive consumer research and clinical studiesthe product efficacy is tested and proven by. A bb cream is a product which gives you coverage as well as moisturization but if you use foundation and fair and lovely, you will get your.